The card/gift market is driven by bonding, showing affection and expressing feelings towards each other. In today’s world of instant communications the conventional greeting card is being joined by a plethora of new ways to affirm these emotions. While for now many consumers stay loyal to the traditional, card through the letterbox it is necessary to make this emotional affirmation relevant and accessible to 16-24 year olds to avoid it being consigned to history. Today’s online card and gift retailers can’t afford to ignore this growing ambivalence to ‘an address’, they need to accept this phenomenon and devise strategies that address this social change. Without a facility that makes gifting online easier, more convenient and spontaneous online card and gift retailers will never truly maximise their potential and increase substantially their 4% market share of the industry. DUSTiD™ and Addressless Mailing™ can become a resource that online card and gift retailers utilise to gain market share of this globally lucrative industry.
What would happen if we could eliminate the need to know a recipient’s address? Suppose any item purchased online could be delivered to anyone anywhere in the world without the need to input any traditional postal details. How many more surprises would have been delivered, if a retailer had offered an “Addressless Mailing™” solution which guaranteed delivery to a friend or family member any where in the world. We believe that DUSTiD™ is a value proposition that online greeting card & gift retailers retailers could offer to their customers to drive sales from the high street through to their virtual platforms.
DUSTiD™ is a web based B2BC ecommerce platform that retailers install within their virtual checkouts. By reducing the friction points before and during the checkout, DUSTiD™ will reduce shopping cart abandonment and increase customer conversion rates. DUSTiD™’s Addressless Mailing™ service will encourage more impulse purchases of surprise cards or gifts which can be mailed directly to friends and family anywhere in the world. DUSTiD™ will save your customers time, effort and money whilst increasing your revenues and other KPI’s.
BY CREATING AN ADDITIONAL MAILING OPTION WHICH SHORTENS THE CHECKOUT PROCESS, ADDRESSLESS MAILING WILL HELP RETAILERS OVERCOME THE ESTIMATED £2.6 TRILLION PROBLEM OF ONLINE SHOPPING CART ABANDONMENT
Interaction with brands is rapidly shifting with mobile and tablets now accounting for almost four in 10 visits to e-retail websites. An increasing number of customers are shopping via their mobile devices rather than via traditional desktops. Retailers now need to work with app developers and focus on developing products that drive engagement, deliver an omni-channel shopping experience and provide easy features that save the consumer time, effort, money and are easy to use. Reducing the amount of time spent at the checkout is an area of ecommerce that retailers are continually looking at; particularly as mobile consumers have limited time and patience. Inputting the shipping address is a speed bump that Amazon in particular have identified and removed from their checkout procedure lending itself to the needs of the mobile consumer.
Leverage addition sales from existing customers which increases their life time value (LTV) with minimum increase in customer acquisition costs (CAC). Attract a wider demographic of new customers by providing an innovative and unique online service that removes the friction point of having to find and submit a delivery address when mailing surprise cards or gifts to friends or family members. Promote new and exciting products to selective DUSTiD™ users Offer convenience and ease of use, it’s so simplistic even a child can use DUSTiD™’s Addressless Mailing™ service. As a retailer you need to offer convenient services that enhance your customers shopping experience if you are to compete against the newer forms of gifting that are being developed by social networking sites and other organisations.
According to the Interactive Retail in Media Group, the value of online retail in the UK grew by 16.4% year on year in 2013, and is now worth £91bn. Since 2008, the value of online retail in the UK has more than doubled. Consumer research in the 2013 Suite of Communications Market Reports indicated that convenience, speed and saving money were key motivations for shopping online.
Online card sales generated approximately £51.6 million in 2014, this accounted for only 4% of the total card sales within the UK. On average retail sectors are transferring between 5.6% -12.9% from offline to online sales (Office for national statistics 2014). The disparity with the card sector ranges from 1.6% (£20.64 million) to 8.9% (£114.81 million). If we can begin the process of shifting the equilibrium of offline sales to parity with other retailers by 0.1% within our first year we can help online card retailers increase their market share by £1.29 million. This increase would represent an additional 850,000 cards being processed online.
According to Mintel, combined online sales of cards and gifts during 2014 were worth an estimated £4.2 billion pa, yet this represented less than 11% of the £43 billion spent on cards & gifts on and offline
By attracting customers that specifically want to purchase cards and gifts online DUSTiD™ is creating an ever expanding sale’s funnel that our partner card and gift retailers will eventually be able to access. By offering exclusive promotions and discounts through our web platform, our retail partners will have an opportunity to acquire these prospects at a fraction of the cost compared to other marketing strategies.
Our process will allow for a seamless integration of DUSTiD™ into existing online retail systems and enable secure virtual transactions.
Shopping cart abandonment online continues to plague ecommerce. The 2015 average rate of cart abandonment is 68%. That means two thirds of the time online shoppers add to their basket only to leave the items there. Put another way, shoppers spend hours browsing, picking out just the right clothing or software package, add it to their basket and are ready to buy. But they don’t. Something halts the buying process. There’s a lot of effort going into selling more but what are all those unfilled purchases telling you? DUSTiD™ can be a cost effective tool within your marketing strategy that removes a variety reasons & excuses why your customers walk away or don’t even approach your site, instead preferring to use high street retail channels.